Our owners have always been passionate outdoor enthusiasts and have always been personally involved in product development. They want everyone to benefit from the company's strict quality standards through their products.

Third-generation owner Ole Jørgen Jørgensen was one of the first to sponsor Norwegian climbing expeditions in the early 70s. Since then, we have always tested our products in the most difficult environments for the best functionality and durability. We currently maintain a team of 60 professional athletes, from whom we receive constant, honest and rigorous feedback on all our products.

Few people know that Norrøna was the first user of the Gore-Tex membrane in Europe (1977). Now, four generations later, Norrøna continues in the same vein, as an international and modern family business.

Being a family business gives us the flexibility to innovate with passion, not profit. We allow ourselves to prioritize quality over financial concerns, and sometimes spend years testing products. We don’t have chatbots, just real people to answer questions. Personal service is already offered in almost 40 Norrøna stores and we offer repairs on our products everywhere – giving us a direct feedback channel that leads to increased creativity, innovation and better solutions.

We dare say that our four-generation heritage provides us with unique expertise and important knowledge – and an equally important commitment – to the outdoor life and business, which is passed down from generation to generation. Our choices in the company guarantee a commitment to sustainability regardless of the cost, and the family-owned structure ensures that we always leave an even better company for the next generation.

We aim to be here. Forever. So if you want to repair the Norrøna jacket you bought today in 40 years – you are more than welcome.

Contact store:

+358 40 169 5580
vantaa@norrona.no